Ryan McGinley for Levis

Designed and concepted by w+k portland. 

Update on July 1, 2009 by VLU | Max

and the tv spot. refreshing. happy 4th america

Comments

[megan]

I love these.

[Adrian Celibataire]

Very nice commercialls! They do have a Levis feel attached to them, simple and visually stunning.

[Hue Relation]

All i need is all i got - wonderful slogan from Levis
great ads !

[Robo]

I am saddened that Ryan McGinley has chosen to photograph advertising campaigns for Levis and Wrangler. Many of us thought he would be this generations Nan Golding or Wolfgang Tillmans, photographers who used snapshot-like techniques to open up perceptions and show the complexity of people. By reducing what he does to a pithy sales pitch, and reducing the people in his images to marketer engineered aspirations, Ryan has turned a style that people found freeing into something that serves narrow-minded vanity, which I hope he can outlive and transcend.

[max]

All good thoughts. Thanks for your comments, they bring so much more to this site than eye candy. It's your classic art and commerce dialogue. BTW he recently shot wrangler's similar ads as well. Personally I would rather have one of the leaders of the generation handle it than the hundreds of others that have realized this look after him. And its great that previous comments have noted this snap shot tech, is not brand new, but simply and technique.

Max
-VLU founder and flounder