George Lois: The Esquire Covers

Goods

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by Barry McGee
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The Elements of Typographic Style

by Robert Bringhurst

Monday

Apr212008

Simply stated, George Lois is a living legend. He has been involved in many iconic campaigns throughout his career (think "I Want My MTV"). But I believe his contributions to magazine design in the 60s are his biggest legacy. This Friday, The MoMA will exhibit all ninety-two of the covers he art directed for Esquire in between 1962 to 1972. It should be interesting to see all of them as a collection, in one space. Individually most of them are fairly iconic, but I think altogether will really represent that turbulent decade pretty well.

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